13 records found
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The impact of fit measures on the consumer evaluation of new co-branded products
CO-Branding: a brand partnership and a new product
Fusing products and brands: when does partnering pay off?
What you see is what you get?: The influence of visual and textual information on perceived dominance in co-branded products
Consumers judge hybrid products by their cover: The influence of product appearance on consumer reactiens to branded hybrid products
The impact of perceptual combination effects on asymmetry in co-branded products
The impact of fit measures on the evaluation of a new product: an application to co-branding and brand extension
When do two harts beat as one? The effect of expectations on consumer evaluations of new co-branding products
You know it takes two: the effect of expectation on consumer evaluations of new co-branded products
Twee grote namen zijn uw dubbele waarborg!
A chip off two old blocks: The influence of fit on the evaluation of a co-brand product
Does academic research in NP marketing reflect reality? Two academics compare literature with practitioner opinion
