LM Bouten | TU Delft Repository

L

LM Bouten

Book chapter (1)

Conference paper (8)

Doctoral thesis (1)

Journal article (3)

13 records found

1

The impact of fit measures on the consumer evaluation of new co-branded products

Journal article (2011) - Erik-Jan Hultink (author), Erik Jan Hultink (author), H.J. Hultink (author), LM Bouten (author), Dirk Snelders (author), H.M.J.J. Snelders (author)

CO-Branding: a brand partnership and a new product

Doctoral thesis (2010) - LM Bouten (author)

Fusing products and brands: when does partnering pay off?

Conference paper (2009) - LM Bouten (author), M.C. Saeaeksjaervi (author), Maria Saeaeksjaervi (author)

What you see is what you get?: The influence of visual and textual information on perceived dominance in co-branded products

Conference paper (2009) - LM Bouten (author), Erik-Jan Hultink (author), Erik Jan Hultink (author), H.J. Hultink (author)

Consumers judge hybrid products by their cover: The influence of product appearance on consumer reactiens to branded hybrid products

Conference paper (2009) - M.C. Saeaeksjaervi (author), Maria Saeaeksjaervi (author), LM Bouten (author)

The impact of perceptual combination effects on asymmetry in co-branded products

Conference paper (2008) - LM Bouten (author), E Petala (author), A. Kumar (author), A Kumar (author), Erik-Jan Hultink (author), Erik Jan Hultink (author), H.J. Hultink (author)

You know it takes two: the effect of expectation on consumer evaluations of new co-branded products

Conference paper (2007) - F Secomandi (author), Dirk Snelders (author), H.M.J.J. Snelders (author), Erik-Jan Hultink (author), H.J. Hultink (author), Erik Jan Hultink (author), LM Bouten (author)

The impact of fit measures on the evaluation of a new product: an application to co-branding and brand extension

Book chapter (2007) - LM Bouten (author), Erik-Jan Hultink (author), Erik Jan Hultink (author), H.J. Hultink (author), C.J.P.M. de Bont (author), N.P.G. van Leeuwen (author)

When do two harts beat as one? The effect of expectations on consumer evaluations of new co-branding products

Conference paper (2007) - LM Bouten (author), F Secomandi (author), Erik-Jan Hultink (author), H.J. Hultink (author), Erik Jan Hultink (author), Dirk Snelders (author), H.M.J.J. Snelders (author)

Twee grote namen zijn uw dubbele waarborg!

Journal article (2006) - LM Bouten (author), C Stoof (author), Dirk Snelders (author), H.M.J.J. Snelders (author)

A chip off two old blocks: The influence of fit on the evaluation of a co-brand product

Conference paper (2006) - LM Bouten (author), Erik-Jan Hultink (author), Erik Jan Hultink (author), H.J. Hultink (author), Dirk Snelders (author), H.M.J.J. Snelders (author)

The impact of fit measures on the evaluation of a new product: an application to co-branding and brand extension

Conference paper (2005) - LM Bouten (author), H.J. Hultink (author), Erik-Jan Hultink (author), Erik Jan Hultink (author), C Bont (author), N.P.G. van Leeuwen (author)

Does academic research in NP marketing reflect reality? Two academics compare literature with practitioner opinion

Journal article (2004) - Erik-Jan Hultink (author), Erik Jan Hultink (author), H.J. Hultink (author), LM Bouten (author)