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LM Bouten

13 records found

The impact of fit measures on the consumer evaluation of new co-branded products

CO-Branding: a brand partnership and a new product
Doctoral thesis (2010) - LM Bouten (author)

Consumers judge hybrid products by their cover: The influence of product appearance on consumer reactiens to branded hybrid products

Fusing products and brands: when does partnering pay off?

What you see is what you get?: The influence of visual and textual information on perceived dominance in co-branded products
Conference paper (2009) - LM Bouten (author), H.J. Hultink (author)

The impact of perceptual combination effects on asymmetry in co-branded products

When do two harts beat as one? The effect of expectations on consumer evaluations of new co-branding products

You know it takes two: the effect of expectation on consumer evaluations of new co-branded products

The impact of fit measures on the evaluation of a new product: an application to co-branding and brand extension

Twee grote namen zijn uw dubbele waarborg!

A chip off two old blocks: The influence of fit on the evaluation of a co-brand product

The impact of fit measures on the evaluation of a new product: an application to co-branding and brand extension

Does academic research in NP marketing reflect reality? Two academics compare literature with practitioner opinion