MS

M.C. Saeaeksjaervi

60 records found

Authored

None
Conference paper (2011) - M.C. Saeaeksjaervi, G Balabanis

Relationships among brand identity, brand image and brand preference: Differences between cyber and extension retail brands over time
Journal article (2011) - M.C. Saeaeksjaervi, S Samiee

Happy people manage better in adverse services
Journal article (2011) - K Hellen, M.C. Saeaeksjaervi

Rumor has it: The role of rumors in building curiosity about new products and when it pays to be ambiguous
Conference paper (2011) - T Gill, H.J. Hultink, M.C. Saeaeksjaervi, J Wang

Happiness as a predictor of service quality and commitment for utilitarian and hedonic services
Journal article (2011) - K Hellen, M.C. Saeaeksjaervi

Is consumer self-confidence a stable phenomenon? The effect of mood on self-confidence dimensions
Journal article (2011) - K Hellen, M.C. Saeaeksjaervi

The role of functional and aesthetic design in technology acceptance: Incorporating design into the TAM model
Conference paper (2011) - M.C. Saeaeksjaervi, K Hellen, O Velcu

Extending the Implicit Association Test (IAT): Assessing consumer attitudes based on multi-dimensional implicit associations
Journal article (2011) - V. Gattol, M.C. Saeaeksjaervi, CC Carbon

Consumer perceptions of cyber and extension brands over time
Conference paper (2010) - M.C. Saeaeksjaervi, S Samiee

The trait happiness predicts perceived service quality
Conference paper (2010) - K Hellen, M.C. Saeaeksjaervi

Measuring virtues--development of a scale to measure employee virtues and their influence on health.
Journal article (2010) - C Warna-Furu, M.C. Saeaeksjaervi, N Santavira

The impact of preannouncements and rumors on consumer evaluations
Conference paper (2010) - J Wang, M.C. Saeaeksjaervi, H.J. Hultink

The development of a scale to measure consumer doubt towards new products
Journal article (2010) - M.C. Saeaeksjaervi, KPN Morel

Feature relationships and their effects on product value
Conference paper (2010) - V. Gattol, M.C. Saeaeksjaervi, J.P.L. Schoormans

Cannibalize and combine? Antecedents and outcomes of two key organizational innovation attitudes
Conference paper (2009) - N Harmancioglu, M.C. Saeaeksjaervi, H.J. Hultink

Consumers judge hybrid products by their cover: The influence of product appearance on consumer reactiens to branded hybrid products
Conference paper (2009) - M.C. Saeaeksjaervi, LM Bouten

Fusing products and brands: when does partnering pay off?
Conference paper (2009) - LM Bouten, M.C. Saeaeksjaervi

Consumer knowledge of functional foods
Journal article (2009) - M.C. Saeaeksjaervi, M Holmlund, N Tanskanen

Young compulsive buyers and the emotional roller-coaster in shopping
Journal article (2008) - A Saraneva, M.C. Saeaeksjaervi

The category label and overall similarity in hybrid products: matches/mismatches and categorization asymmetry in consumer preferences
Conference paper (2008) - M.C. Saeaeksjaervi, E Pulkkinen