The effects of the experience recommendation on short- and long-term happiness

Saeaeksjaervi, M.C.; Hellén, Katarina; Desmet, P.M.A.

The effects of the experience recommendation on short- and long-term happiness

Journal article (2016)

Authors

M.C. Saeaeksjaervi Responsible Marketing and Consumer Behavior

Katarina Hellén University of Vaasa

P.M.A. Desmet Design Aesthetics -

Research Group

Responsible Marketing and Consumer Behavior

Happiness Experience recommendation Happiness-enhancing activities

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Published Date

2016

Language

English

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Research Group

Responsible Marketing and Consumer Behavior

Abstract

Previous research has argued that in order to become happier, consumers should prefer experiences over material objects. However, this experience recommendation is based upon measures of short-term happiness. In two empirical studies, we test the experience recommendation for both short- as well as long-term happiness. In line with previous results, it was found that the experience recommendation holds for short-term happiness but data did not support the superiority of the experience recommendation for long-term happiness. More specifically, it was documented that adding a material component to the experience had the best effect upon long-term happiness.