How exposure to logos and logo varieties fosters brand prominence and freshness

Saeaeksjaervi, M.C.; van den Hende, E.A.; Mugge, R.; van Peursem, N

How exposure to logos and logo varieties fosters brand prominence and freshness

Journal article (2015)

Authors

M.C. Saeaeksjaervi Responsible Marketing and Consumer Behavior

E.A. van den Hende Responsible Marketing and Consumer Behavior

R. Mugge Responsible Marketing and Consumer Behavior

N van Peursem External organisation

Research Group

Responsible Marketing and Consumer Behavior

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Published Date

2015

Language

English

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Research Group

Responsible Marketing and Consumer Behavior