You know it takes two: the effect of expectation on consumer evaluations of new co-branded products

Secomandi, F; Snelders, Dirk; Hultink, Erik-Jan; Bouten, LM

You know it takes two: the effect of expectation on consumer evaluations of new co-branded products

Conference paper (2007)

Authors

F Secomandi External organisation

Dirk Snelders Responsible Marketing and Consumer Behavior

Erik-Jan Hultink Responsible Marketing and Consumer Behavior

LM Bouten Responsible Marketing and Consumer Behavior

Research Group

Responsible Marketing and Consumer Behavior

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Published Date

2007

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Research Group

Responsible Marketing and Consumer Behavior