You know it takes two: the effect of expectation on consumer evaluations of new co-branded products

Conference paper (2007)

Authors

F Secomandi External organisation
H.M.J.J. Snelders Responsible Marketing and Consumer Behavior
H.J. Hultink Responsible Marketing and Consumer Behavior
LM Bouten Responsible Marketing and Consumer Behavior
Research Group
Responsible Marketing and Consumer Behavior
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Published Date

2007

Language

Undefined/Unknown

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Research Group

Responsible Marketing and Consumer Behavior