A chip off two old blocks: The influence of fit on the evaluation of a co-brand product

Conference paper (2006)

Authors

LM Bouten Responsible Marketing and Consumer Behavior
H.J. Hultink Responsible Marketing and Consumer Behavior
H.M.J.J. Snelders Responsible Marketing and Consumer Behavior
Research Group
Responsible Marketing and Consumer Behavior
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Published Date

2006

Language

Undefined/Unknown

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Research Group

Responsible Marketing and Consumer Behavior