The impact of perceptual combination effects on asymmetry in co-branded products

Conference paper (2008)

Authors

LM Bouten Responsible Marketing and Consumer Behavior
E Petala External organisation
A. Kumar External organisation
H.J. Hultink Responsible Marketing and Consumer Behavior
Research Group
Responsible Marketing and Consumer Behavior
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Published Date

2008

Language

Undefined/Unknown

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Research Group

Responsible Marketing and Consumer Behavior