The impact of perceptual combination effects on asymmetry in co-branded products

Bouten, LM; Petala, E; Kumar, A.; Hultink, Erik-Jan

The impact of perceptual combination effects on asymmetry in co-branded products

Conference paper (2008)

Authors

LM Bouten Responsible Marketing and Consumer Behavior

E Petala External organisation

A. Kumar External organisation

Erik-Jan Hultink Responsible Marketing and Consumer Behavior

Research Group

Responsible Marketing and Consumer Behavior

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Published Date

2008

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Research Group

Responsible Marketing and Consumer Behavior

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