The impact of fit measures on the consumer evaluation of new co-branded products

Hultink, Erik-Jan; Bouten, LM; Snelders, Dirk

The impact of fit measures on the consumer evaluation of new co-branded products

Journal article (2011)

Authors

Erik-Jan Hultink Responsible Marketing and Consumer Behavior

LM Bouten Responsible Marketing and Consumer Behavior

Dirk Snelders Responsible Marketing and Consumer Behavior

Research Group

Responsible Marketing and Consumer Behavior

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Published Date

2011

Language

English

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Research Group

Responsible Marketing and Consumer Behavior

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