The impact of fit measures on the consumer evaluation of new co-branded products

Journal article (2011)

Authors

H.J. Hultink Responsible Marketing and Consumer Behavior
LM Bouten Responsible Marketing and Consumer Behavior
Dirk Snelders Responsible Marketing and Consumer Behavior
Research Group
Responsible Marketing and Consumer Behavior
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Published Date

2011

Language

English

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Research Group

Responsible Marketing and Consumer Behavior