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C Bont
Academic Work (1)
Conference paper (1)
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The impact of fit measures on the evaluation of a new product: an application to co-branding and brand extension
Conference paper (2005) -
LM Bouten (author)
,
H.J. Hultink (author)
,
C Bont (author)
,
N.P.G. van Leeuwen (author)
