K

KPN Morel

20 records found

The development of a scale to measure consumer doubt towards new products

Application of the QFD as a design approach to ensure comfort in using hand tools: can the design team complete the house of quality appropriately?

Using early concept narratives to collect valid customer input about breakthrough technologies: The effect of application visualization on transportation

Comparing the effectiveness of visual and verbal analogies in advertising new products

Using analogies in marketing communications to manage consumer learning of really new products

Consumer chatting during online shopping: An exploratory study

Consumentenonderzoek naar discontinue innovaties (1)

Some consequences of category ambiguity: a comparison of hybrid and non-hybrid products
Conference paper (2006) - KPN Morel (author)

Consumentenonderzoek naar discontinue innovaties (2)

The effect of cultural adaptation of E-commerce websites on perceptions of credibilty and trust

Effectively communicating new product benefits to consumers: The use of analogy versus literal similarity

The disruptive impact of attribute information on the effectiveness of analogies in print advertising as a means to enhance consumer learning of new product benefits

Consumentenonderzoek naar discontinue innovaties

Analogical learning of new product benefits: Between-domain analogies versus within-domain analogies

Consument en web: een inleiding digitale marketingcommunicatie

Succes hybride producten overschat

Consumer skepticism toward new products
Conference paper (2003) - KPN Morel (author), ATH Pruyn (author)

The effectiveness of true analogies for consumer learning of really new products

Wat is het? Een motor, een auto of een ehhh...? Consumenten categorisatie van hybride producten
Book chapter (2002) - KPN Morel (author)

Consumers' reactions to ambiguous product information. The categorization of hybrid products
Doctoral thesis (2000) - KPN Morel (author)