The effectiveness of true analogies for consumer learning of really new products

Ait El Houssi, A.; Morel, KPN; Hultink, H.J.

The effectiveness of true analogies for consumer learning of really new products

Conference paper (2003)

Authors

A. Ait El Houssi Responsible Marketing and Consumer Behavior

KPN Morel Responsible Marketing and Consumer Behavior

H.J. Hultink Responsible Marketing and Consumer Behavior

Research Group

Responsible Marketing and Consumer Behavior

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Published Date

2003

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Research Group

Responsible Marketing and Consumer Behavior