Analogical learning of new product benefits: Between-domain analogies versus within-domain analogies

Ait El Houssi, A.; Morel, KPN; Hultink, H.J.

Analogical learning of new product benefits: Between-domain analogies versus within-domain analogies

Conference paper (2004)

Authors

A. Ait El Houssi Responsible Marketing and Consumer Behavior

KPN Morel Responsible Marketing and Consumer Behavior

H.J. Hultink Responsible Marketing and Consumer Behavior

Research Group

Responsible Marketing and Consumer Behavior

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Published Date

2004

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Research Group

Responsible Marketing and Consumer Behavior