Using early concept narratives to collect valid customer input about breakthrough technologies: The effect of application visualization on transportation

van den Hende, E. A.; Schoormans, JPL; Morel, KPN; Lashina, T; van Loenen, E; de Boevere, EI

Using early concept narratives to collect valid customer input about breakthrough technologies: The effect of application visualization on transportation

Journal article (2007)

Authors

E. A. van den Hende Responsible Marketing and Consumer Behavior

JPL Schoormans Responsible Marketing and Consumer Behavior

KPN Morel Responsible Marketing and Consumer Behavior

T Lashina External organisation

E van Loenen External organisation

EI de Boevere External organisation

Research Group

Responsible Marketing and Consumer Behavior

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Published Date

2007

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Research Group

Responsible Marketing and Consumer Behavior