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A. Ait El Houssi
Academic Work (1)
Conference paper (1)
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Using analogies in marketing communications to manage consumer learning of really new products
Conference paper (2006) -
A. Ait El Houssi (author)
,
KPN Morel (author)
,
Erik Jan Hultink (author)
,
Erik-Jan Hultink (author)
,
H.J. Hultink (author)
