A personal matter? An investigation of students' design process experiences when using a heuristic or a systematic method

The use of systematic and heuristic methods in the basic design cycle: a survey of design and engineering students¿ method usage

Forming the face of green products: Mood boards and early consumer involvement in ship interior design

Forming a method mindset: The role of knowledge and preference in facilitating heuristic method usage in design

An in-depth case study on the role of industrial design in a business-to-business company

Seeing scent: The design of a package that shows consumers the scent of a perfume

Forming a mindset: Design students' preconceptions about the usefulness of systematic methods

Drama in design: An open brief to design for wellbeing

Next-level branding: Digital brand fit in video-game design

The ambiguous role of methods in design education: Initial findings from the Delft method study

Reestablishing styling as a prime interest for the management of design

The strategic relevance of styling and the management of design styles

Mapping perfume fragrances for packaging design. Exploring archetypical design characteristics in concept development

Linking design and business strategies: The strategic employment of styling in the German passenger car market

A strategy typology for decisions on brand styles

How do managers of a business-to-business company look to industrial design

Initial findings on design and product category expertise in aesthetic evaluation

A three-dimensional typology for strategic decisions on brand styles

Cultivating creative equity in Scandinavian design brands

"It's a Honda! for me..." An exploratory student project on branding and product design for the older adult population