Next-level branding: Digital brand fit in video-game design

Journal article (2012)

Authors

J Wuts External organisation
F.E.O.K. Person Responsible Marketing and Consumer Behavior
Erik-Jan Hultink Responsible Marketing and Consumer Behavior
M Brands External organisation
Research Group
Responsible Marketing and Consumer Behavior
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Published Date

2012

Language

English

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Research Group

Responsible Marketing and Consumer Behavior