"It's a Honda! for me..." An exploratory student project on branding and product design for the older adult population

Conference paper (2009)

Authors

F.E.O.K. Person Responsible Marketing and Consumer Behavior
A Warell External organisation
TM Karjalainen External organisation
U Rahe External organisation
Research Group
Responsible Marketing and Consumer Behavior
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Published Date

2009

Language

English

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Research Group

Responsible Marketing and Consumer Behavior