The population of The Netherlands is ageing. It is important to offer suitable transportation options for the elderly to keep them participating in social activities to prevent lonelines. This research investigated the preferences and usage of bus services of elderly in urban areas in The Netherlands and the corresponding heterogeneity. 256 elderly respondents were questioned by means of a stated preference survey. By using a multinomial logit model the values elderly place on the bus attributes were quantified. A latent class choice model was estimated to explore the heterogeneity and the nature of the heterogeneity in preferences among the elderly. Besides that, public transport card data from Groningen is used to compare theory with findings from practice. The research results show that elderly in the Netherlands can be divided into several classes with their own preferences. Not all elderly prefer a low distance to the nearest bus stop and most of the elderly prefer high-frequent bus options.