H.S.J. Robben | TU Delft Repository

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H.S.J. Robben

Conference paper (3)

Journal article (3)

6 records found

1

Launching new product features: a multiple case examination

Journal article (2001) - J.M. Thoelke (author), H.J. Hultink (author), H.S.J. Robben (author)

The effect of product typicality on information processing in a direct experience situation

Conference paper (2001) - S.C. Mooij (author), H.S.J. Robben (author)

Preliminary findings on the relationship between market orientation, NPD-activities and NDP-performance

Conference paper (2000) - F Langerak (author), H.J. Hultink (author), H.S.J. Robben (author)

Launch decisions and new product success: an empirical comparison of consumer and industrial products

Journal article (2000) - H.J. Hultink (author), S.J. Hart (author), H.S.J. Robben (author), A.J. Griffin (author)

The mediating role of NPD proficiency and NPD performance in the relationships between market orientation and organizational performance

Conference paper (2000) - F Langerak (author), H.J. Hultink (author), H.S.J. Robben (author)

New consumer product launch: strategies and performance (niet eerder opgenomen)

Journal article (1999) - H.J. Hultink (author), S.J. Hart (author), H.S.J. Robben (author), A.J. Griffin (author)