H.S.J. Robben | TU Delft Repository

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H.S.J. Robben

Conference paper (3)

Journal article (3)

6 records found

1

Launching new product features: a multiple case examination

Journal article (2001) - J.M. Thoelke (author), H.J. Hultink (author), H.S.J. Robben (author)

The effect of product typicality on information processing in a direct experience situation

Conference paper (2001) - S.C. Mooij (author), H.S.J. Robben (author)

Launch decisions and new product success: an empirical comparison of consumer and industrial products

Journal article (2000) - H.J. Hultink (author), S.J. Hart (author), H.S.J. Robben (author), A.J. Griffin (author)

Preliminary findings on the relationship between market orientation, NPD-activities and NDP-performance

Conference paper (2000) - F Langerak (author), H.J. Hultink (author), H.S.J. Robben (author)

The mediating role of NPD proficiency and NPD performance in the relationships between market orientation and organizational performance

Conference paper (2000) - F Langerak (author), H.J. Hultink (author), H.S.J. Robben (author)

New consumer product launch: strategies and performance (niet eerder opgenomen)

Journal article (1999) - H.J. Hultink (author), S.J. Hart (author), H.S.J. Robben (author), A.J. Griffin (author)