Preliminary findings on the relationship between market orientation, NPD-activities and NDP-performance

Conference paper (2000)

Authors

F. Langerak External organisation
Erik Jan Hultink Responsible Marketing and Consumer Behavior
H.S.J. Robben External organisation
Research Group
Responsible Marketing and Consumer Behavior
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Published Date

2000

Language

Undefined/Unknown

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Research Group

Responsible Marketing and Consumer Behavior