Adverse phenomena such as the search engine manipulation effect (SEME), where web search users change their attitude on a topic following whatever most highly-ranked search results promote, represent crucial challenges for research and industry. However, the current lack of automatic methods to comprehensively measure or increase viewpoint diversity in search results complicates the understanding and mitigation of such effects. This paper proposes a viewpoint bias metric that evaluates the divergence from a pre-defined scenario of ideal viewpoint diversity considering two essential viewpoint dimensions (i.e., stance and logic of evaluation). In a case study, we apply this metric to actual search results and find considerable viewpoint bias in search results across queries, topics, and search engines that could lead to adverse effects such as SEME. We subsequently demonstrate that viewpoint diversity in search results can be dramatically increased using existing diversification algorithms. The methods proposed in this paper can assist researchers and practitioners in evaluating and improving viewpoint diversity in search results.

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One way to help users navigate debated topics online is to apply stance detection in web search. Automatically identifying whether search results are against, neutral, or in favor could facilitate diversification efforts and support interventions that aim to mitigate cognitive biases. To be truly useful in this context, however, stance detection models not only need to make accurate (cross-topic) predictions but also be sufficiently explainable to users when applied to search results - an issue that is currently unclear. This paper presents a study into the feasibility of using current stance detection approaches to assist users in their web search on debated topics. We train and evaluate 10 stance detection models using a stance-annotated data set of 1204 search results. In a preregistered user study (N = 291), we then investigate the quality of stance detection explanations created using different explainability methods and explanation visualization techniques. The models we implement predict stances of search results across topics with satisfying quality (i.e., similar to the state-of-the-art for other data types). However, our results reveal stark differences in explanation quality (i.e., as measured by users' ability to simulate model predictions and their attitudes towards the explanations) between different models and explainability methods. A qualitative analysis of textual user feedback further reveals potential application areas, user concerns, and improvement suggestions for such explanations. Our findings have important implications for the development of user-centered solutions surrounding web search on debated topics.

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Research in the area of human information interaction (HII) typically represents viewpoints on debated topics in a binary fashion, as either against or in favor of a given topic (e.g., the feminist movement). This simple taxonomy, however, greatly reduces the latent richness of viewpoints and thereby limits the potential of research and practical applications in this field. Work in the communication sciences has already demonstrated that viewpoints can be represented in much more comprehensive ways, which could enable a deeper understanding of users' interactions with debated topics online. For instance, a viewpoint's stance usually has a degree of strength (e.g., mild or strong), and, even if two viewpoints support or oppose something to the same degree, they may use different logics of evaluation (i.e., underlying reasons). In this paper, we draw from communication science practice to propose a novel, two-dimensional way of representing viewpoints that incorporates a viewpoint's stance degree as well as its logic of evaluation. We show in a case study of tweets on debated topics how our proposed viewpoint label can be obtained via crowdsourcing with acceptable reliability. By analyzing the resulting data set and conducting a user study, we further show that the two-dimensional viewpoint representation we propose allows for more meaningful analyses and diversification interventions compared to current approaches. Finally, we discuss what this novel viewpoint label implies for HII research and how obtaining it may be made cheaper in the future.

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Systems aiming to aid consumers in their decision-making (e.g., by implementing persuasive techniques) are more likely to be effective when consumers trust them. However, recent research has demonstrated that the machine learning algorithms that often underlie such technology can act unfairly towards specific groups (e.g., by making more favorable predictions for men than for women). An undesired disparate impact resulting from this kind of algorithmic unfairness could diminish consumer trust and thereby undermine the purpose of the system. We studied this effect by conducting a between-subjects user study investigating how (gender-related) disparate impact affected consumer trust in an app designed to improve consumers’ financial decision-making. Our results show that disparate impact decreased consumers’ trust in the system and made them less likely to use it. Moreover, we find that trust was affected to the same degree across consumer groups (i.e., advantaged and disadvantaged users) despite both of these consumer groups recognizing their respective levels of personal benefit. Our findings highlight the importance of fairness in consumer-oriented artificial intelligence systems.

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The way pages are ranked in search results influences whether the users of search engines are exposed to more homogeneous, or rather to more diverse viewpoints. However, this viewpoint diversity is not trivial to assess. In this paper we use existing and novel ranking fairness metrics to evaluate viewpoint diversity in search result rankings. We conduct a controlled simulation study that shows how ranking fairness metrics can be used for viewpoint diversity, how their outcome should be interpreted, and which metric is most suitable depending on the situation. This pa- per lays out important ground work for future research to measure and assess viewpoint diversity in real search result rankings.@en