PC

P. Cankurtaran

18 records found

Baristina is a coffee machine developed to provide high-quality, fresh coffee. Versuni aims to enter the hotel sector with Baristina to generate additional revenue streams and address the need for a superior coffee experience in hotels. This report details the strategic plan for ...

Brand Building for High Tech Startups

A case study with Plense Technologies

High-tech startups are shaping the world of tomorrow, striving to make it a better place through innovative technologies. Only a fraction of them is however able to succeed, often because they are unable to take direction and build the requisite customer base to transition to the ...

Rebranding Whello

Strategic Product Design Master Thesis About The Rebranding of the Digital Marketing Agency Whello

Whello is a full-service digital marketing agency based in Amsterdam and Indonesia, offering branding, web development and campaigning services. They have grown a lot the last few years since their establishment in 2018. However, this growth is not reflected through their current ...
Imagine you show something that you made to a client, and all they give you is the following feedback:

“Just make it pop!”

So.. what do you do with this? Nobody really knows.. and it may surprise you, but this is not a made-up example. This is existing feedback ...
The delivery food has been embedded in our daily lives. With just a few clicks, people can enjoy the food without cooking or going to restaurants. However, In OFD (Online Food Delivery) industry, there lies a mixed problem containing service limitation, business challenge and low ...

Living the Brand

Manifesting Internal Brand Alignment at WeTransfer

The evolution of brand management leads to an understanding of brands as dynamic, co-created entities that express purpose and identity. With this emerging understanding, the role of employees in building and delivering a brand is increasingly recognised and exploited. Through in ...
Nowadays, the amount of e-waste generated globally is growing at a faster speed, due to consumers' repetitive consumption and product replacement stimulated by electronics manufacturers. This leads to severe threats to our environment. However, a large amount of e-waste is not wa ...

Introduce StarDetect to market

A roadmap towards small satellite application in Smart Tourism

The aerospace industry's global market rise considerably in recent years. StarDetect, founded in Beijing in 2020, is a startup focusing on small satellite technology, developing functional payloads and providing customised services within the needs of space astronomy or earth geo ...

This thesis proposes a strategy in the form of a design roadmap in order to enhance the E-loyalty (brand loyalty) of the E-commerce company Home Design Shops.The past 10 year ...

This project intends to develop the initial brand communication strategy for Foodtrick, an emerging frozen food service system that attempts to expand its business into the B2B market. The system provides a simplified cooking procedure to tackle operational hurdles in the food se ...

Mapping the future of protective hand-exoskeletons

Market identification and branding strategy development

In 2011, the world watched in amazement how IBM’s AI named Watson won at Jeopardy!. Right afterwards, IBM decided to use this power to revolutionize the healthcare system. AI doctors would change everyone’s lives. Sadly, Watson did not revolutionize healthcare. It did not prove t ...

Revitalizing a traditional menswear brand

Introducing a two-brand strategy for Van Gils

Van Gils is, or at least known as, a traditional menswear brand that focuses on formal wear. Due to changes in the fashion industry and an on-going casualization trend, the brand is in need of a change.The developments in the industry consist of, among others, organisations and b ...
The banking industry has been experiencing radical change for the last years (Wingard, n.d.). Due to digitalisation a new type of user has arisen. This user is characterised by always being connected while operating on multiple devices. This segment likes to be informed and expec ...
There is a shift to the experience economy. Customers are increasingly craving unique experiences and authentic brands; brands that are real, sincere. Additionally, technological developments are booming and can help enhance these customer experience. Efteling employees have lots ...
Analysis: KLM aims to become the most customer centric carrier in Europe. The strategy they follow to reach this goal is customer intimacy. However, the flexibility landscape of the airline is not aligned with its strategy. A reason of this flexibility approach is that as most ai ...
Introduction
KLM aims to be the “most customer centric, innovative, and efficient European Network Carrier” with a special focus on customer intimacy. However, the current way in which KLM introduces its products to its customers is not aligned with this vision. This misalig ...

A workplace strategy for Unispace Italy

Simplifying a too complex project phase and supporting its implementation and communication into the company

At the beginning of this thesis work, an initial exploration identified two main problems that impede the proper application of the strategy stage, part of Unispace Global methodology, in the Italian studio.
On the one hand, a need for simplification and adaption emerged. Th ...