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W.H. Colenbrander
Academic Work (2)
Conference paper (2)
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2 records found
1
Design as a driver for packaging innovation relations between NPD, awarded design and commercial success of food & beverage packaging
Conference paper (2011) -
W.H. Colenbrander (author)
,
J.A. Buijs (author)
,
S Harkema (author)
A re-assessment of the role of packaging in the NPD-process. A comparison between two cases in the Dutch food and beverages industry
Conference paper (2010) -
W.H. Colenbrander (author)
,
J.A. Buijs (author)
,
S Harkema (author)
