Design as a driver for packaging innovation relations between NPD, awarded design and commercial success of food &amp; beverage packaging

Colenbrander, W.H.; Buijs, J.A.; Harkema, S

Design as a driver for packaging innovation relations between NPD, awarded design and commercial success of food & beverage packaging

Conference paper (2011)

Authors

W.H. Colenbrander OLD Management and Organisation

J.A. Buijs OLD Management and Organisation

S Harkema External organisation

Research Group

OLD Management and Organisation

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Published Date

2011

Language

English

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Research Group

OLD Management and Organisation