A re-assessment of the role of packaging in the NPD-process. A comparison between two cases in the Dutch food and beverages industry

Colenbrander, W.H.; Buijs, J.A.; Harkema, S

A re-assessment of the role of packaging in the NPD-process. A comparison between two cases in the Dutch food and beverages industry

Conference paper (2010)

Authors

W.H. Colenbrander OLD Management and Organisation

J.A. Buijs OLD Management and Organisation

S Harkema External organisation

Research Group

OLD Management and Organisation

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Published Date

2010

Language

English

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Research Group

OLD Management and Organisation