PC

Philip Cash

20 records found

Method in their madness

Explaining how designers think and act through the cognitive co-evolution model

Designers often face situations where the only way forward is through the exploration of possibilities. However, there is a critical disconnect between understanding of how designer's think and act in such situations. We address this disconnect by proposing and testing (via proto ...

Evaluating the efficacy and effectiveness of design methods

A systematic review and assessment framework

The increasingly transdisciplinary context of design, where designers collaborate with other disciplinary and domain experts, means there is a growing need to evidence the effectiveness of design methods. We address this need in two ways. First, we propose a ‘chain of evidence’, ...

Evaluating the efficacy and effectiveness of design methods

A systematic review and assessment framework

The increasingly transdisciplinary context of design, where designers collaborate with other disciplinary and domain experts, means there is a growing need to evidence the effectiveness of design methods. We address this need in two ways. First, we propose a ‘chain of evidence’, ...
Behavioural design is an important area of research and practice key to addressing behavioural and societal challenges. Behavioural design reflects a synthesis of design and behavioural science, which draws together aspects of abductive, inductive, and deductive reasoning to fram ...

The life cycle of creative ideas

Towards a dual-process theory of ideation

Ideation is simultaneously one of the most investigated and most intriguing aspects of design. The reasons for this attention are partly due to its importance in design and innovation, and partly due to an array of conflicting results and explanations. In this study, we develop a ...
Design methods capture key procedural knowledge, central to design process, practice, and education. However, a more robust explanation of the method phenomenon is needed. We move towards answering this need by proposing, and quantitatively testing, a Method Content Theory; addre ...
Behavioural Design is a critical means to address human behaviour challenges including health, safety, and sustainability. Practitioners and researchers face difficulties in synthesising relevant perspectives from across fields, as behavioural challenges are complex and multidime ...
Uncertainty is central to engineering design and New Product Development (NPD). While there has been substantial focus on dealing with uncertainty in technical systems and design information, how engineering designers react to and manage uncertainty is also critical to performanc ...
Behavioural design is a critical means to address challenges surrounding human behaviour. However, practitioners and researcher face difficulties in synthesising relevant perspectives from across fields as behavioural challenges are complex and multi-dimensional. Taking a theory- ...

Designing Behaviour Change

A Behavioural Problem/Solution (BPS) Matrix

Behavioural design has emerged as a critical new area of research and practice. However, despite the development of extensive lists of possible problem features and suggested solution principles there is little guidance on how these should be connected. Therefore, in this work we ...
Uncertainty drives project activity in new product development (NPD), and its resolution is crucial to project performance. However, there is a major gap in understanding the causal links between different uncertainty types and the project activities they trigger. Engineering man ...

Designers’ professional identity

Personal attributes and design skills

Professional Identity (PI) is a social- and self-perceptive construct that describes how people understand themselves as professionals. PI guides professional development by shaping professionalism, role assumptions, responsibilities, values, and behaviour; and is a critical fact ...
Design research faces a critical 'impact gap' where the potential for scientific and practical impact is yet to be fully realised. A key means of bridging this gap is the adoption of fundamental theory from other fields to support clarification and synergy in design research. In ...
Designers’ Professional Identity (DPI) is a social- and self-perceptive construct that describes how designers understand themselves as professionals. DPI guides development throughout a designer’s career by shaping professionalism, role assumptions, responsibilities, values and ...
Uncertainty perception plays a key part in innovative product development projects since they have high levels of uncertainty. Consequently, understanding the strategies that teams use to deal with uncertainty can point to key insights for improving project performance. Therefore ...

Information-triggered Co-evolution

A Combined Process Perspective

Core elements of design work include the development of problem/solution
understanding, as well as information and knowledge sharing activities. However, their interrelationships have been little explored. As such, this work aims to take the first steps towards a more integra ...