MK
Melanie Kreye
4 records found
1
Uncertainty and Activity Selection in New Product Development
An Experimental Study
Uncertainty drives project activity in new product development (NPD), and its resolution is crucial to project performance. However, there is a major gap in understanding the causal links between different uncertainty types and the project activities they trigger. Engineering man
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Uncertainty is central to engineering design and new product development (NPD). While there has been substantial focus on dealing with uncertainty in technical systems and design information, how engineering designers react to and manage uncertainty is also critical to performanc
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Uncertainty perception plays a key part in innovative product development projects since they have high levels of uncertainty. Consequently, understanding the strategies that teams use to deal with uncertainty can point to key insights for improving project performance. Therefore
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