The modern malls in the Randstad are pressured into redevelopment, as their retail property value is decreasing relative to other more profitable functions (Centraal Bureau voor de Statistiek, 2019).

According to Galema & Van Hoogstraten (2005), the shopping centres built in 1940-1965 according to contemporary and recent literature are often hardly recognisable, due to the speed at which commercial attitudes change. They further state that retail is forced to keep up with the times, and retail buildings and centres change regularly. Concluding that the building type evades traditional monument conservation.

This is despite forming an essential part of neighbourhoods for their socioeconomic value (Robertson & Fennell, 2007; Kooijman, 1999; Feinberg et al., 1989).

Therefore, the research focuses on determining who the insider stakeholders are and how they value the spatial attributes of a changed 20th-century shopping mall. One of the key strategies for the survival of a 20th-century mall is to reinvent its meaning in contemporary society.
The design focused on how to incorporate these values combined with contemporary design theories such as Gehl, and Sim, among others.