This article reports the findings of AI4People, an Atomium—EISMD initiative designed to lay the foundations for a “Good AI Society”. We introduce the core opportunities and risks of AI for society; present a synthesis of five ethical principles that should undergird its development and adoption; and offer 20 concrete recommendations—to assess, to develop, to incentivise, and to support good AI—which in some cases may be undertaken directly by national or supranational policy makers, while in others may be led by other stakeholders. If adopted, these recommendations would serve as a firm foundation for the establishment of a Good AI Society.

Ethics by Design concerns the methods, algorithms and tools needed to endow autonomous agents with the capability to reason about the ethical aspects of their decisions, and the methods, tools and formalisms to guarantee that an agent's behavior remains within given moral bounds. In this context some questions arise: How and to what extent can agents understand the social reality in which they operate, and the other intelligences (AI, animals and humans) with which they co-exist? What are the ethical concerns in the emerging new forms of society, and how do we ensure the human dimension is upheld in interactions and decisions by autonomous agents?. But overall, the central question is: "Can we, and should we, build ethically-aware agents?" This paper presents initial conclusions from the thematic day of the same name held at PRIMA2017, on October 2017.