Experiences from the international frontlines

An exploration of the perceptions of airport employees during the COVID-19 pandemic

Journal article (2023)

Authors

Stefan Tuchen Singapore University of Technology and Design
Mohsen Nazemi Singapore University of Technology and Design
Signe Maria Ghelfi-Waechter Zurich State Police
E.Y. Kim Responsible Marketing and Consumer Behavior
Franziska Hofer Brainability GmbH, Zurich
Ching Fu Chen National Cheng Kung University
Mohit Arora The University of Edinburgh, Imperial College London
S.C. Santema Responsible Marketing and Consumer Behavior
Lucienne Blessing Singapore University of Technology and Design
Research Group
Responsible Marketing and Consumer Behavior
Copyright: © 2023 Stefan Tuchen, Mohsen Nazemi, Signe Maria Ghelfi-Waechter, E.Y. Kim, Franziska Hofer, Ching Fu Chen, Mohit Arora, S.C. Santema, Lucienne Blessing
DOI: https://doi.org/10.1016/j.jairtraman.2023.102404
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Published Date

2023

Language

English

Research Group

Responsible Marketing and Consumer Behavior

Abstract

The aviation industry is one of the sectors that has been heavily impacted by the pandemic. While the major body of literature has focused on passenger experience and behaviour, this study focuses on airport employees instead—their experiences, perceptions, and preferences following the emergence of COVID-19. More than 1000 participants from 4 major airports—Amsterdam Airport Schiphol, Singapore Changi Airport, Taipei Taoyuan Airport, and Zurich Airport—representing over 10 different occupations, have provided a variety of sentiments about the airport as an employment ecosystem in the wake of COVID-19. Quantitatively and qualitatively surveying four different airports enabled a cross-border analysis of the results to identify interesting geographic contrasts, as well as global themes, among the responses. Regional differences regarding, the feeling of preparedness, confidence in measures, and optimism are presented. A significant difference in confidence in non-pharmaceutical measures between employees from Asian and European airports is shown. Wants and needs such as better physical/IT workplace infrastructure and more flexibility regarding job scope and hours are pointed out. The results of this research provide insights for future airport employee experience research by outlining areas to study in greater detail. Furthermore, practical implications for airport stakeholders and companies arising from the challenges experienced by the workforce are laid out to provide guidance to prepare for similar circumstances in the future and navigate the aftermath of and recovery from the pandemic.