Striving for Responsible Opinion Formation in Web Search on Debated Topics

Abstract

Web search plays an important role in the contemporary information landscape, shaping individual and collective knowledge by providing fast and effortless access to vast amounts of resources. We rely on web search engines for various information needs, some of which can carry serious consequences.
This is particularly evident when searching for information on debated topics, which can shape opinions and practical decisions. Debated topics are characterized by diverse and often opposing perspectives linked to different values and interests.
Ideally, individuals would diligently engage with different perspectives to become well-informed and form opinions responsibly. However, engaging with information on debated topics can be cognitively demanding and subject to emotionally charged and biased behavior. When resorting to web search to find information on debated topics, searchers may be confronted with further obstacles. For instance, search engines are known to apply opaque ranking criteria, may not provide sufficient viewpoint diversity, and might foster over-reliance.
In this dissertation, we present different user studies aimed at better understanding the challenges of web search on debated topics and identifying measures to help searchers overcome these challenges. We first explored whether and how factors inherent to the searcher and search interface affect search behavior. Then, we investigated the risks and benefits of interventions to guide search behavior as well as empower searchers, aiming at supporting unbiased and diligent search interactions without restricting searcher autonomy. Our findings underscore the unique characteristics of web search on debated topics and provide a foundation for designing, tailoring, and evaluating interventions to support searchers.
Considering the overall insights gained through our user studies, it becomes clear that the most pivotal challenges of web search on debated topics arise from the complex searcher-system interplay.
Rather than turning to simple fixes, there is a need to acknowledge the complexity of the issue and commit to comprehensive investigations and solutions to avoid inadvertently exacerbating risks. Laying the groundwork for future investigations, we provide an extensive review of interdisciplinary literature with a detailed account of challenges and research opportunities.

With this dissertation, we raise awareness for the pressing socio-technical issues related to digital media and opinion formation and aspire to encourage interdisciplinary research teams, practitioners, and policymakers to join forces in establishing web search environments that foster individual and societal well-being.