Disentangling Web Search on Debated Topics

Abstract

When using web search engines to conduct inquiries on debated topics, searchers' interactions with search results are commonly affected by a combination of searcher and system biases. While prior work has mainly investigated these biases in isolation, there is a lack of a comprehensive understanding of web search on debated topics. Addressing this gap, we conducted an exploratory user study (N = 255), aimed at advancing the understanding of the intricate searcher-system interplay. Particularly, we investigated the relations between (i) search system exposure, searchers' attitude strength, prior knowledge, and receptiveness to opposing views, (ii) search interactions, and (iii) post-search epistemic states. We observed that search interaction was shaped by search system exposure, attitude strength, and prior knowledge, and that attitude change was influenced by the level of confirmation bias and initial attitude strength, but not search system exposure. Insights from this work suggest the need to adapt interventions that mitigate the risks of searcher and system bias to searchers' nuanced pre-search epistemic states. They further emphasize the threat of customizing the search ranking to enhance user satisfaction in the context of debated topics to responsible opinion formation.