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How the architectural elements of a mall influence its users

Master thesis (2023)

Authors

J.A. Wiezer Architecture and the Built Environment

Contributors

W.L.E.C. Meijers Heritage & Architecture (mentor)
F.W.A. Koopman Heritage & Architecture (graduation committee member)
L.G.K. Spoormans Heritage & Architecture (graduation committee member)
Faculty
Architecture and the Built Environment, Architecture and the Built Environment
Copyright: © 2023 Jeroen Wiezer
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Published Date

22-06-2023

Language

English

Reuse Rights

Other than for strictly personal use, it is not permitted to download, forward or distribute the text or part of it, without the consent of the author(s) and/or copyright holder(s), unless the work is under an open content license such as Creative Commons.

Faculty

Architecture and the Built Environment

Abstract

With the changing consumer behaviour and the diversification of functions in and around malls, the execution of architectural elements in malls should be re-evaluated. This research focuses on current user behaviour and how it is affected by architectural elements. Therefore, the main research question is: What is the influence of architectural elements of a mall on its users? Literary research on environmental behaviour forms the basis for the observational study, in which the behaviour of users of malls is observed and linked to the characteristics of the architectural elements. It has been concluded that characteristics of architectural elements of a mall can encourage certain behaviour, such as where people tend to go and at which speed. This information can be used to increase footfall in certain areas, which can be beneficial for certain shops or the design of a mall in general.

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JeroenWiezer_RP_4472160.pdf
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