HR

HSJ Robben

5 records found

The mediating role of new product development in the link between market orientation and organizational performance

The impact of market orientation, product advantage, and launch proficiency on new product performance and organizational performance

The role of predevelopment activities in the relationship between market orientation and performance

Marketingcommunicatie voor nieuwe producten

Managing consumers' product evaluations through direct product experience
Journal article (2002) - S.C. Mooij (author), HSJ Robben (author)