Hv
HJ van Mossel
30 records found
1
Market segmentation theory is based on the notion that although customers are unique they may be grouped into relatively homogeneous categories which respond in a certain manner to the supplier¿s marketing efforts. Despite the lack of commercial necessity for the Dutch social ren
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The characteristics of business services provide useful information for supplier selection decisions. However, it is yet undetermined which characteristics are most relevant. In this paper, we propose to regard services from an end-customer perspective, since the degree of impact
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Dutch housing associations develop new procurement methods for maintenance of their housing stock, namely performance-based partnership forms. Partnership forms promise the optimal use of know-how of parties involved. For contractors a performance-based approach means major chang
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