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KT
K Talke
Academic Work (2)
Conference paper (2)
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2 records found
1
How the corporate mindset can facilitate succesful launch strategy
Conference paper (2007) -
K Talke (author)
,
H.J. Hultink (author)
,
Erik-Jan Hultink (author)
Investigating the corporate mindset as antecedent of new product launch strategy and market performance
Conference paper (2007) -
K Talke (author)
,
H.J. Hultink (author)
,
Erik-Jan Hultink (author)
,
S Salomo (author)
