With the development of smart technologies, electrification, and autonomous driving, cars are evolving from simple transportation tools into mobile living spaces. The design focus has shifted toward enhancing in-car user experiences (Floridi, 2019). This thesis, in collaboration with Xiaomi EV, explores the potential of integrating IoT connectivity into smart cabin interiors to improve user experience in non-driving related activities (NDRAs) (Kim et al., 2015).
The project's ultimate goal is to create a "Refreshing" user experience within an L3 smart cabin. The forward-thinking concept developed in this project, Flowing Oasis, reimagines the in-car environment and interactions for Xiaomi's future electric vehicles.
The research follows the Double Diamond design framework, covering discovery, definition, development, and delivery phases. During the discovery phase, an in-depth analysis of user needs—particularly opportunities within the current research gap in in-car product customization and connectivity—was conducted, alongside a comprehensive brand analysis. The project then defined a clear mission: to create a modular, IoT-integrated cabin that supports a seamless user experience through product connectivity, addressing users' psychological and emotional needs by fostering a sense of belonging in a mobile context.
Key deliverables included CAD models, 3D visualizations, and VR prototypes, all used to validate the design's feasibility and user-centric value. The results indicate that integrating IoT-enabled features and introducing the Oasis platform—a co-creative business model where users define their in-car products—significantly enhances user satisfaction and aligns with Xiaomi’s goal of product premiumization.
Flowing Oasis not only provides users with a sense of belonging but also fosters continuous innovation through the IoT ecosystem, paving the way for future advancements in automotive design.