AK

A.H. Kleinknecht

101 records found

Predicting new product sales

The post-launch performance of 215 innovators

New product sales are hard to predict. Our analysis of sales performance two years after market launch reveals that three groups of factors do not increase the accuracy of predicting new product sales: (1) A firm’s general experience and experience with innovation; (2) High techn ...
New product sales are hard to predict. Our analysis of sales performance two years after market launch reveals that three groups of factors do not increase the accuracy of predicting new product sales: (1) A firm's general experience and experience with innovation; (2) High techn ...