The oil and gas industry is seeking to improve safety on its current operations procedures (Choudarki, 2012). From all oil and gas operations, Topside Installation Processes (TIP) are the only offshore activity that counters one of the golden safety rules, “do not stand or walk under suspended loads” (Peuscher & Groeneweg, 2012). As a consequence, marine companies are seeking to improve these processes through different technological solutions (Heerema Marine Contractors, 2014). TIP generally consist on the lifting of a heavy module, topside, and its placement on a fixed structure on the sea, jacket (Hee et al., 2007). Traditional positioning tools such as bumpers and guides are not suitable for these type of processes given the heaviness and big dimensions of topsides (Heerema Marine Contractors, 2017). As a consequence, part of the vessel crew is located on the jacket, under the suspended topside, to guide the positioning processes (Breidablikk, 2010). TIP imply the presence of crew members under a suspended load, which is contrary to oil and gas companies’ safety policy. The offshore industry is currently investigating ways to circumvent having personnel on the jacket during topside installations (Heerema Marine Contractors, 2014). The implementation of a camera-based augmented reality positioning tracking system could fulfil the current safety requirements. The use of augmented reality as a positioning tool is a completely new technology that has never been used before in this domain. This research explores the potential expected benefits of the use of an Augmented Reality Positioning System (ARPS) during Offshore Topside Installation Processes (OTIP). This research also investigates the system’s usefulness and the users’ system perception on its usability in OTIP. Moreover, it explores the implications and factors that should be considered in order to successfully implement the ARPS in this type of processes. The research is based on a case that relates to the first augmented reality positioning system for topside installation processes, that is being developed by TWNKLS and Heerema Marine Contractors. The research methodology is based on data collected from different experiments and interview processes. The conclusions include discussion about the benefits, usability and implications of ARPS in OTIP, and recommendations for the ARPS developing companies and for future research. Key words: Augmented Reality, Innovation, Topside Installation, Safety, Offshore, Positioning Processes.