Leveraging Physical and Virtual Presence in Electronic Commerce: The Role of Hybrid Approaches in the New Economy

The Dynamics of Click and Mortar E-Commerce: Opportunities and management Strategies.

The Dynamics of Click-and-Mortar Electronic Commerce: Opportunities and Management Strategies

Leveraging Physical and Virtual Presence: Strategic Guidelines.

Pillars of virtual enterprise: leveraging physical assets in the new economy.

The Use of Hybrid E-Commerce by Firms: Understanding the Dynamics of Click and Mortar Business Models.

Case Study Methodology and Summaries

Implications of Hybrid E-commerce apporaoches for customer valued and geographical market reach

Combining Physical and Virtual Channels: Opportunities, Imperatives and Challenges.

Location-aware Electronic Commerce

Leveraging Physical and Virtual Presence: Strategic Guidelines