GG

G Gemser

9 records found

The strategic designer's PSSs palette

Co-creating the future: Design practices and tools for effective customer co-creation
Conference paper (2015) - G. Calabretta (author), G Gemser (author)

Exploration and exploitation activities for design innovation

Integrating design into the fuzzy front end of the innovation process

Design capabilities and design practices for effective design outcomes

Extending design leadership to innovation strategy: Roles and tools

Collaborating with design consultancy firms for effective strategic decision- Making in new product development

The role of design consultants in innovation strategy decision-making

Collaborating with design consultancy firms for effective strategic decision- Making in new product development