Recently, the deficiency present in female-specific health has been emphasized.Knowledge and consequently treatments with regards to female-specific symptoms and chronic deceases have been lacking. Previous research has shown the opportunity of female health apps to decrease this discrepancy.
Female health apps simultaneously contribute to women’s health understanding and awareness, while also supplying data for necessary female-specific health research. However, this requires uptake and engagement among consumers. More importantly, it requires uptake among diverse women subgroups of the population. Otherwise, the apps likely contribute to increased health disparities present between different socio-demographic groups and biased female health research.
Therefore, research uncovering the influence of app factors on female health app uptake, while accounting for the diversity in the female population is necessary. The specific female health apps under scrutiny in this research are fertility & menstrual tracking apps (MTA), due to their relative popularity, diverse potential consumer group and importance in women’s lives. Consequently, the following research question is answered in this research to contribute to closing the knowledge gap of MTA preference among diverse women: ’To what extent do various factors influence fertility & menstrual tracking app uptake by women from diverse backgrounds?’