This master’s thesis investigates how to improve product care practices for Technical Outdoor Garments (TOG) among consumers. Working with Bever, the Netherlands’ leading outdoor retailer, the research examines ways to extend product lifespans through better maintenance. The study identifies key barriers preventing proper TOG care and develops The Buitenmens Sherpa, a solution to make TOG care more accessible and routine.

The thesis provides a comprehensive overview of TOG, including waterproof, down-filled, and synthetic-fill garments, as well as the importance of Durable Water Repellent (DWR) treatments. It examines current product care practices, the role of care labels, and the specific washing and drying requirements for TOG. The research utilizes the Fogg Behavior Model to analyze consumer behavior regarding product care and explores related work in the field of sustainable consumption..

By examining Bever’s sustainability initiatives, consumer behavior patterns, and circular economy principles, this thesis proposes a notification system that reminds users when TOG need care and makes the maintenance process more accessible. This solution aims to maximize garment longevity, minimize environmental impact, and advance circular economy practices in outdoor apparel.