Sherpa Space Inc., a South Korean startup located in Daejeon, aimed to develop an innovative home appliance capable of growing high-quality medicinal and edible plants by combining aeroponic agriculture with their own patented lighting technology.
To do so, they envisioned a whole service behind the device, which included supplying consumers with newly germinated seedlings and specific nutrient combinations to ensure the best taste and quality of the vegetables.
Under this context, Sherpa Space offered me to collaborate with them by developing a complete concept proposal targeting the European market, including also the analysis and selection of its intended market and final target group. Consequently, the aim of this graduation project is two-sided: first of all, comprehend European markets to define a target group that values a device like this, and secondly, to develop a solid concept proposal including both aeroponic agriculture as well as the lighting technology developed by the company.