AiDx Medical is a medical start-up, a spin-off from the TUD, which Temitope Agbana currently leads. AiDx is developing an automated diagnostic device for emerging markets: the AiDx assist. AiDx has chosen Nigeria for the first market introduction since Temitope has his prime partners there. The idea for creating the start-up started with developing a device that can automatically detect malaria parasites in a blood sample as an improvement for the current gold standard microscopy method. This report summarizes the exploration into the malaria market in Nigeria, intending to create a proposition for a market introduction of the device: a proposition that is both viable and desirable for stakeholders in the market.