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R Moenaert
Academic Work (1)
Journal article (1)
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The impact of new product launch strategies on competitive reaction in industrial markets
Journal article (2002) -
M Debruyne (author)
,
R Moenaert (author)
,
A Griffin (author)
,
S Hart (author)
,
H.J. Hultink (author)
,
H Robben (author)
