AP

Athanasios Polyportis

2 records found

On the curvilinear effect of suspicion on consumer judgement suspension

The role of uncertainty towards the brand and product imagery

When exposed to advertisements, consumers are often suspicious of brand claims. To that end, prior research has explored how individuals evaluate claims to form a judgement under a state of suspicion. Yet, consumer research has not examined how suspicion affects consumers' suspen ...

To see or not to see

The effect of observability of the recycled content on consumer adoption of products made from recycled materials

Despite their environmental benefits, products made from recycled materials are not readily adopted. Prior studies focused on improving consumer adoption via product attributes and marketing elements, but the impact of product appearance remains a gap in the literature. This rese ...