D.R. Goodwin | TU Delft Repository

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D.R. Goodwin

Master thesis (1)

1 records found

1

Your Experience is your Brand

Defining the contribution of experience design to brand equity in theory and practice

Master thesis (2017) - D.R. Goodwin (author), R.R.R. van der Vorst (mentor), H.J. Hultink (graduation committee member)