Innovation roadmapping: Building concepts from practitioners' insights

Simonse, L.W.L.; Hultink, H.J.; Buijs, J.A.

Innovation roadmapping: Building concepts from practitioners' insights

Journal article (2015)

Authors

L.W.L. Simonse OLD Management and Organisation

H.J. Hultink Responsible Marketing and Consumer Behavior

J.A. Buijs OLD Management and Organisation

Research Group

OLD Management and Organisation

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Published Date

2015

Language

English

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Research Group

OLD Management and Organisation